Creative Direction, photography, and social media assets to announce and promote La Sirena’s Tianguis de Ropa (Clothing Sale). La Sirena is a Mexican folk art store located in the East Village, where the owner first opened the store 25 years ago. The store is attempting to reach a new demographic to increase sales.

Deliverables: Promotional photography, event poster, social assets

brief: lucha libre in the city, modern tradition